The entertainment market is changing with a shift from theatrical presentation and DVD rental and purchase to on demand and on line content delivery. The battle between the on demand providers is becoming quite intense.
 
This report contrasts and compares TelcoTV and Internet TV and identifies where they compete and how they will cooperate. The battleground for these two services will be over which controls the TV in the home. They each have fundamental strengths and weaknesses identified in this report that will determine the outcome.
 
In particular, this report addresses:
· Telco strategies for making their broadband network video capable.
· TelcoTV service strategies.
· How Internet TV services will affect TelcoTV services, that is, how Internet TV
  service will pull the audience away from TelcoTV.
· How TelcoTV providers should use Internet TV content to improve their services.
· Which Internet TV service providers have the best content that for TelcoTV services.
· What the Internet TV providers need from the telcos to expand their markets.
· How the telcos can make money from their TelcoTV services, by region.
· Global market forecasts along with forecasts for Europe, Asia Pacific, North America,
  and the Rest of the World.
· 13 forecast charts in the report along with 17 more in an Excel spreadsheet annex.
· IPTV subscriber forecasts.
· Broadband subscriber forecasts
· Forecast of viewing hours per month for TelcoTV services and Internet TV services.
· Forecast of film revenues for theater attendance, DVD rentals and sales, cable and
  TelcoTV video on demand, and Internet TV and downloads.
· Strategies that TelcoTV and Internet TV providers can each use to win in this market.

This report identifies the fundamental strategic advantages that the TelcoTV and Internet TV providers have. It describes how these advantages will translate into unique market stratification. In particular, this report describes how the TelcoTV providers control this market in fundamental ways and limit the ability of the Internet TV companies to reach their users.

Table of Contents
 
1 Executive Summary
  1.1 Introduction   1.2 TelcoTV Strategies
  1.3 Internet TV Strategies
  1.4 Integrating TelcoTV and Internet TV
  1.5 Business Case Scenarios
  1.6 Forecasts
  1.7 Winning the Battle for Broadband TV
2 TelcoTV Strategies
  2.1 TelcoTV Service Strategies
  2.2 Access Technologies
  2.3 Data Services
  2.4 Basic TV Services
  2.5 Premium TV Services
  2.6 On Demand Services
3 Internet TV Strategies
  3.1 TV-Based Internet TV Services
  3.2 PC Based Commercial Internet TV Services
  3.3 PC Based User Generated Internet TV Services
4 Integrating TelcoTV and Internet TV
  4.1 Enhancing TelcoTV Services
  4.2 Enhancing Internet TV Services
5 Business Case Scenarios
  5.1 Broadband Technologies
  5.2 TelcoTV Business Case for North America
  5.3 TelcoTV Business Case for Europe
  5.4 TelcoTV Business Case for Asia
  5.5 Conclusions from the Business Case
6 Market Forecast
  6.1 Forecast Methodology
  6.2 Global Forecast
  6.3 Europe
  6.4 Asia/Pacific
  6.5 North America
  6.6 Rest of the World
7 Winning the Battle for Broadband TV
  7.1 TelcoTV Strategies
  7.2 Internet TV Strategies
8 Appendix I: Companies in this Report
9 Appendix II: Glossary


Table of Figures

Figure 1 1: TelcoTV vs Internet TV Viewing Hours per Month Globally
Figure 3 1: Neo Index TV Service
Figure 3 2: Neo Index PC Based Service
Figure 5 1: North American Returns from Broadband Services
Figure 5 2: European Returns from Broadband Services
Figure 5 3: Asian Returns from Broadband Services
Figure 6 1: Global TelcoTV Subscribers
Figure 6 2: Global Broadband Forecast
Figure 6 3: TelcoTV vs Internet TV Viewing Hours per Month Globally
Figure 6 4: Total Global Film Revenue Forecast
Figure 6 5: Yearly Increase/Decrease of Film Revenue Globally
Figure 6 6: Telco vs. Internet TV Revenue in Europe
Figure 6 7: Yearly Increase in Film Revenue in Europe
Figure 6 8: Telco vs. Internet TV Revenue in Asia
Figure 6 9: Yearly Increase in Film Revenue in Asia/Pacific
Figure 6 10: Telco vs. Internet TV Revenue in North America
Figure 6 11: Yearly Increase in Film Revenue in North America
Figure 6 12: Telco vs. Internet TV Revenue in the Rest of the World
Figure 6 13: Yearly Increase in Film Revenue in the Rest of the World

Table of Tables

Table 2 1: TelcoTV Service Strategies
Table 2 2: Access Technology Characteristics
Table 3 1: Internet TV Providers
Table 3 2: Akimbo's Leading Cable Networks
Table 3 3: Akimbo's Leading Internet Providers
Table 3 4: KyLinTV Packages
Table 3 5: MovieBeam Movie Fees
Table 3 6: Download Service Content Sources
Table 6 1: Average Hours per Month Watching TelcoTV Services
Table 6 2: Average Hours per Month Watching Internet TV Services
Table 8 1: Companies Consulted for this Report

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