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Network Broadcast | Non-News/Sports | Station Group
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ABC | HBO | Belo
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ABC O&Os | National Geographic | Clear Channel
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CBS News | Paramount | Hearst
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CNN | Showtime | Lin
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Fox | Television | Tech TV Sinclair
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MSNBC | | Tribune
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NBC News Archive | |
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The purpose of this industry survey was to determine how well the installed Digital Media Asset Management systems are performing. The report, "Digital Media Asset Management and Workflow Management in the Broadcast Industry, " was conducted and analyzed by Multimedia Research Group in Early 2004.
The overall primary focus was to understand the extent and success of use of DAM (Digital Asset Management) systems and, where applicable, WFM (Work Flow Management) systems. Through the use of profiles or case studies, the survey examines how these solutions are used by major broadcasters and media production centers, and what changes are needed to address the evolving needs of the end users.
Four types of broadcasters were interviewed: News/Sports; Broadcast/Internet; Feature Film; and Episodic Television. Each of these types illustrates a different perspective on the broadcasters' intentions and decision processes.
With the use of in-depth, structured interviews of over one hour per broadcaster, extensive insight was gained into the operations of these facilities. This industry survey is differentiated by the breadth and depth of input provided by each of the respondents.
· Lean how to avoid pitfalls faced by early adopters of DAM and WFM
· Find out why productivity improved with DAM, and how WFM can enhance those gain.
· Understand where to use commodity IT products, and where to use Broadcast-centric
products in DAW/WFM systems
· See how to finance DAM with Tape and VTR budgets
· Lean how to plan for scalability
· See how to avoid vender integration problems
· Take an intimate look inside the longest-running US DAM and WFM installations,
understand the coast-breakdown, decision criteria and levels- of and reasons-for the success of these systems
1. Executive Summary
1.1 Introduction/Purpose/Scope/Participants
1.2 Usage Experience
1.3 Technology Findings
1.4 Business Findings
1.5 Financial Findings
2. Environment - Usage Profile of the Broadcast Industry
2.1 Introduction
2.2 Interviewee Characteristics
2.3 Overview: Impact of DAM/WFM
2.4 Broadcast Industry Overview
2.5 DAM/WFM Usage Characteristics
3. Usage Experience - DAM/WFM Goals and Satisfaction
3.1 Introduction
3.2 System Implementation Goals
3.2.1 Summary - System Implementation Goals
3.2.2 Reasons for Implementing DAM and WFM
3.2.3 Goals for System Implementation
3.2.4 Justification for Implementing Systems
3.3 Satisfaction - Business Factors
3.3.1 Introduction
3.3.2 Digital Asset Management
Workflow Management
3.4 Satisfaction - Technology Factors
3.4.1 Digital Asset Management
3.4.2 Workflow Management
4. Technology Analysis
4.1 Introduction
4.2 DAM and WFM - Technology Backgrounder
4.2.1 DAM Components
4.2.2 Workflow Components
4.3 Architecture Considerations
4.3.1 Top Level Architectural Considerations
4.3.2 Integration Considerations
4.4 System Description
4.4.1 DAM System
4.4.2 Workflow Management System
4.4.3 Installation and Rollout Timing
4.4.4 Cost Profile
4.5 System Characteristics
4.5.1 DAM System Characteristics
4.5.2 Workflow System Characteristics
4.6 Vendor Overview
4.6.1 Broadcast-Specific
4.6.2 Enterprise Content Management
4.6.3 Storage Centric
4.6.4 Database Centric
4.7 Industry Trends and Broadcaster Direction
4.7.1 Key Themes in the Industry
4.7.2 Maturity of DAM/WFM Related Technologies
5. Business Analysis - Benefits, Challenges, Opportunities
5.1 Business Overview
5.2 Business Processes
5.2.1 Production
5.2.2 Archive
5.3 Results - Benefits Achieved and Not Achieved
5.3.1 Summary - Results (Goals Achieved and Not Achieved)
5.3.2 Benefits: Expected, Achieved and Not Achieved
5.3.3 Unanticipated Benefits
5.4 Lessons Learned
5.5 Industry Trends - Business
5.5.1 Overall DAM/WFM Marketplace Trends
5.5.2 Competitive Strategies of Vendor Segments
5.5.3 Broadcaster View on DAM Industry Trends
5.6 Future Broadcaster Direction - Business
6. Financial - Getting a Handle on ROI
6.1 Financial Overview
6.2 Metrics and Broadcaster Financial Strategy
6.3 Measurement of ROI in the Broadcast Industry
6.3.1 Costs
6.3.2 Benefits
6.4 Future Broadcaster Direction - Financial
7. Appendix: Interview Guides - Business and Technology
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