Introduction
Broadband digital services for the home are very competitive with both the quality and quantity of services increasing dramatically over the last couple of years. However, the complexity, for the averaging person, of network wiring inside the home is still bothersome.
The cable industry is offering a triple play package consisting of television/on-demand video, high-speed data and voice. Through fiber optics, the telephone companies are able to match and sometimes exceed in quality, the triple play package being offered by the cable companies and at a more competitive price. Electric utility companies, through power-lines, are beginning to deploy high-speed data services. Satellite companies are limited to television and video on-demand. The addition of wireless (cellular) phone services will turn the triple play into a quadruple play package.
This competition is favorable to the consumers, because they are able to get better services at a better price. Home networking inside the home is still a problem, though. Despite the advanced in broadband to the home, networking within the home is still a little behind. Deploying the routers and network adapters to connect PCs and home electronics in a seamless network still has not been easily achieved for the average consumer. However, homebuilders are pre-wiring new homes for networking to help alleviate this problem.
This research report analyzes the comprehensive home networking market and corresponding industries that focus on the consumer home network, both broadband to the home and networking inside the home. We present strategies and company profiles of key industry players and case studies of consumer broadband users. We also look at changing market conditions and give recommendations for successfully competing in the home networking market
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Table of Contents
1. User Research on Current and Future Home Network
Common Research Items
User Profile
Current Home Network
Inconvenience or Problem Points
Future Home Network
New Product and Network Migration
1.1 Case Study 1: Mr. Nadeem Nasir
1.2 Case Study 2: Craig Telfer Family
1.3 Case Study 3: Mr. Alec Feuerstein
1.4 Case Study 4: Troy Johnson Family
1.5 Case Study 5: Mason Morris Family
1.6 Case Study 6: Mr. Sherman Chen
2. Vendors' Home Networking strategies and Alliance Map
2.1 Industry Structure of Current Home Networking Market
2.2 Selected Vendorsf Home Networking Strategies: Current and Future
2.3 Vendorfs Strategic Alliances for Home Networking
3. Home Networking Technology Trends by Industry
3.1 Technology Trends and Outlook by Industry
3.1.1 Homebuilders
3.1.2 Equipment and Hardware Companies
3.1.2.1 Consumer Electronics
3.1.2.2 Home Appliance Companies
3.1.2.3 Computer Companies
3.1.2.4 Chipmakers and Hardware Companies
3.1.2.4.1 WLAN
3.1.2.4.2 Chip Makers Branding and Marketing Platforms
3.1.2.4.3 Phone Line Networking
3.1.2.4.4 Power Line Networking
3.1.2.5 Wireless Handset and Mobile Device Companies
3.1.3 Service Providers
3.1.3.1 Telecommunication Companies
3.1.3.2 Cable TV Companies (MSOs)
3.1.3.3 Utility Companies
3.1.3.3.1 Broadband over Power Line
3.1.4 Others
3.1.4.1 Broadband over Coaxial
3.1.4.2 WiMAX
4. Product and Service Market Size Trends and Forecasts by Technology
4.1 Market Size Forecast by Technology: 2005-2009
4.2 Market Size Forecast by Technology: 2005-2009
4.3 Market Share by Technology: 2005-2009
4.4 Service Market Size: 2005-2009
5. The Consumer and Industryfs Vision of the Next Generation Digital Home
5.1 The Consumer Home Networking Vision
5.2 Home Networking Applications and Usage
5.3 The Next Generation Digital Home Network
6. Future Directions and Suggestions
6.1 Keys to Meeting the Consumer's Most Needed Network Products and Services
6.1.1 Key Products and Services that Vendors' Must Create to Meet Consumer's Needs
6.1.2 Current Industry Direction and Discrepancy Compared with the
Consumers' Most Needed Products and Services
6.2 Future Directions of the Latest Products and Services
6.2.1 Services
6.2.2 Products
6.2.3 Newer Networking and Broadband Technologies
6.3 How the Industry Can Achieve Success with Consumers
7. Selected Major Vendor Profiles: Products, Strategies and Alliances
Research Items
Contact Information
Current Home Networking Products, Services and Technologies
Future Strategies
Partnerships and Alliances
7.1 Homebuilders (2 companies)
7.2 Equipment and Hardware Companies
7.2.1 Home Entertainment Product Companies (5 companies)
7.2.2 Home Appliance Companies (2 companies)
7.2.3 Computer Companies (2 companies)
7.2.4 Chip Maker and Networking Hardware Companies (7 companies)
7.2.5 Wireless Handset Companies (2 companies)
7.3 Software Companies (1 companies)
7.4 Service Providers
7.4.1 Telecommunication Companies (2 companies)
7.4.2 CATV Service Provider s
7.4.3 Utility Companies
Table:
1-1: Nadeem Nasir, Current Home Network
1-2: Nadeem Nasir, Future Home Network
1-3: Craig Telfer Family, Current Home Network
1-4: Craig Telfer Family, Future Home Network
1-5: Alec Feuerstein, Current Home Network
1-6: Alec Feuerstein, Future Home Network
1-7: Tony Johnson Family, Current Home Network
1-8: Tony Johnson Family, Future Home Network
1-9: Mason Morris Family, Current Home Network
1-10: Mason Morris, Family, Future Home Network
1-11: Sherman Chen, Current Home Network
1-12: Sherman Chen, Future Home Network
2-1: Vendorfs Home Networking Strategies
2-2: Vendorfs Strategic Alliances for Home Networking
3-1: Home Network Technology Trends by Industry at a Glance
3-2: Wireless Video/Audio Distribution and Home Networking Requirements
3-3: Home Networking Bandwidth Requirements
4-1: Product Offering
4-2: Sales of Home Network Hardware by Type of Network($)
4-3: Home LAN Market Share by Technology
4-4: US Internet Access Subscribers by Type
6-1: Products
6-2: Services
6-3: Products
6-4: Services
Figure:
1-1: Nadeem Nasir, Current Home Network
1-2: Nadeem Nasir, Future Home Network Image
1-3: Craig Telfer Family, Current Home Network
1-4: Craig Telfer Family, Future Home Network Image
1-5: Alec Feuerstein, Current Home Network
1-6: Alec Feuerstein, Future Home Network Image
1-7: Tony Johnson Family, Current Home Network
1-8: Tony Johnson Family, Future Home Network Image
1-9: Mason Morris Family, Current Home Network
1-10: Mason Morris Family, Future Home Network Image
1-11: Sherman Chen, Current Home Network
1-12: Sherman Chen, Future Home Network Image
2-1: Industry Structure of Current Home Networking Market
2-2: Homebuilderfs Strategic Alliance Map
2-3: Consumer Electronicsf Strategic Alliance Map
2-4: Networking Hardwarefs Strategic Alliance Map
2-5: Home Appliancefs Strategic Alliance Map
2-6: Computer and Software Companyfs Strategic Alliance Map
2-7: Wireless Handset Markerfs Strategic Alliance Map
2-8: Service Providerfs strategic Alliance Map
3-1: IPTV Home Network Image
4-1: Sales of Home Network Hardware by Type of Network
4-2: Number of Home Network (Household)
4-3: Home LAN Market Share 2009
4-4: Market Share of WLAN Vendors by 2004
4-5: Internet Access Subscribers by Type
4-6: Internet Access Subscribers Share by Type 2005
4-7: Internet Access Subscribers Share by Type 2009
5-1: Consumer Vision of Home Networking
5-2: Applications and Usage of Home Networking
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